Black Friday & Cyber Monday 2026 · October 2026
Black Friday iPhone deals, priced honestly
Black Friday is Nov 27, 2026 and Cyber Monday Nov 30, 2026. Last year Apple did not cut iPhone prices: it gave an Apple Gift Card of up to $75 with older models and left the newest iPhones out. The real discounts come from carriers, as bill credits, and they have started early: AT&T, Verizon and T-Mobile already take up to $1,200 off iPhone 18 Pro with a trade-in. Below is what every iPhone costs today, the offers running now, and what to expect.
Every iPhone on sale
Price today, and what to expect.
iPhone Duo $1,999
Last Black Friday Newest line: in 2025 Apple left its newest iPhones out of the gift card offer
Offers now
- AT&T: up to $1,200 off with an eligible trade-in, new and existing customers
- T-Mobile: $1,200 off when you switch and bring your number, or trade in an eligible phone in any condition, on an Experience Beyond plan, paid as 36 monthly bill credits
iPhone 18 Pro Max $1,299
Last Black Friday Newest line: in 2025 Apple left its newest iPhones out of the gift card offer
Offers now
- AT&T: up to $1,200 off with a trade-in in any condition, upgrading on Next Up Anytime or switching carrier
- Verizon: up to $1,200 off with a trade-in, paid as monthly credits on a 36-month plan
- T-Mobile: up to $1,200 off with a trade-in in any condition, or by switching and bringing your number, on an Experience Beyond plan, paid as 36 monthly bill credits
iPhone 18 Pro $1,199
Last Black Friday Newest line: in 2025 Apple left its newest iPhones out of the gift card offer
Offers now
- AT&T: up to $1,200 off with a trade-in in any condition, upgrading on Next Up Anytime or switching carrier
- Verizon: up to $1,200 off with a trade-in, paid as monthly credits on a 36-month plan
- T-Mobile: up to $1,200 off with a trade-in in any condition, or by switching and bringing your number, on an Experience Beyond plan, paid as 36 monthly bill credits
- Visible: $480 off on the Visible+ Pro plan, paid as monthly service credits
iPhone 17e $699
Last Black Friday Its predecessor, iPhone 16e, got a $50 Apple Gift Card in 2025
Offers now
No carrier or retailer offer yet
iPhone Air $1,099
Last Black Friday A year old: in 2025 the year-old iPhone 16 got a $75 Apple Gift Card
Offers now
No carrier or retailer offer yet
iPhone 17 $899
Last Black Friday A year old: in 2025 the year-old iPhone 16 got a $75 Apple Gift Card
Offers now
No carrier or retailer offer yet
iPhone 16 $799
Last Black Friday Got a $75 Apple Gift Card in 2025
Offers now
No carrier or retailer offer yet
Apple prices: apple.com/shop/buy-iphone, US, smallest storage, checked October 2026. Last Black Friday: Apple's Nov 28, 2025–Dec 1, 2025 shopping event (BGR, Nov 2025, MacRumors, Nov 21 2025). Offers now: MacRumors iPhone deals guide and the carriers' own pages, checked Oct 30, 2026; check the carrier's terms before you buy. Apple had not announced a 2026 Black Friday offer; we add Black Friday prices here as they are announced.
Carrier deals
What a "free iPhone" really costs.
Most of the big Black Friday iPhone deals in the US are carrier deals. The phone is not discounted at the till: you pay it off, or the carrier credits you the monthly instalment, for 36 months, usually on one of its more expensive unlimited plans. Leave early and the remaining balance becomes due. This is what that means for each iPhone.
| iPhone | Price | Monthly credit (36 mo) | Still owed after 12 months | After 24 months |
|---|---|---|---|---|
| iPhone 17e | $699 | $19.42 | $466 | $233 |
| iPhone 16 | $799 | $22.19 | $533 | $266 |
| iPhone 17 | $899 | $24.97 | $599 | $300 |
| iPhone Air | $1,099 | $30.53 | $733 | $366 |
| iPhone 18 Pro | $1,199 | $33.31 | $799 | $400 |
| iPhone 18 Pro Max | $1,299 | $36.08 | $866 | $433 |
| iPhone Duo | $1,999 | $55.53 | $1,333 | $666 |
Before you take one, add up the plan: if the deal needs a plan that costs $20 a month more than the one you have, that is $720 over 36 months, which can be more than the phone. An unlocked iPhone from Apple or a retailer costs more on the day but lets you keep a cheaper plan or switch carrier.
Timing
Is Black Friday a good time to buy an iPhone?
Apple's own offer is a gift card, not a discount: see Apple Black Friday for last year's full list.
- Through a carrier: yes. Trade-in values and bill credits are at their highest of the year from the week before Thanksgiving into December.
- Last year's model: yes. Retailers cut older iPhones the most, and in 2025 Apple's own gift card only covered the older models.
- The newest iPhone, unlocked: not much. Apple left its newest line out of the 2025 offer, so expect little or nothing off iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo.
- Waiting for something new? Apple's next iPhones are not due until next year, so there is no new model to wait for this winter.
Pick the phone first
Which iPhone to buy this Black Friday.
A deal on the wrong phone is not a saving. Decide on the model, then look for the best offer on it:
- Best budget iPhone and best iPhone for kids and teens, the two most common gifts.
- Best iPhone for seniors, best small iPhone and best camera.
- Close calls: iPhone 16 vs iPhone 17, iPhone 17e vs iPhone 17, iPhone 17 vs iPhone 18 Pro.
- Storage prices per GB: deals often apply to the smallest storage only.
FAQ
Questions people ask
- Does Apple have Black Friday deals on iPhones?
- Not price cuts. In 2025 Apple ran a shopping event from Nov 28, 2025 to Dec 1, 2025 that gave an Apple Gift Card with a purchase: $75 with iPhone 16, $75 with iPhone 16 Plus, $50 with iPhone 16e. iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air were left out. Apple had not announced its 2026 offer when we checked on Oct 30, 2026.
- Is Black Friday a good time to buy an iPhone?
- Yes if you buy through a US carrier or want last year's model: carriers raise trade-in values and bill credits for Black Friday, and retailers cut older models. If you want the newest iPhone unlocked from Apple, Black Friday saves little, because Apple left its newest line out of the 2025 offer.
- When is Black Friday 2026?
- Thanksgiving is Nov 26, 2026, Black Friday Nov 27, 2026 and Cyber Monday Nov 30, 2026. Retailers and carriers usually start their Black Friday prices a week or more before.
- Is a "free iPhone" from a carrier really free?
- Only if you stay. The phone is paid back as a monthly bill credit, usually over 36 months, and often only on a pricier unlimited plan. On iPhone 18 Pro ($1,199) that is $33.31 a month; leave after 12 months and you still owe about $799.
- What is the cheapest iPhone this Black Friday?
- iPhone 17e, at $699 from Apple before any deal. Older models such as iPhone 16 are where retailers usually cut the most.
- Should I buy on Black Friday or Cyber Monday?
- For iPhones the offers are usually the same from the week before Thanksgiving through Cyber Monday; carriers often run them into December. Pick the model first, then take the best offer you find in that window.